Marketing Specialist

As a B2C Marketing Specialist reporting into the Marketing Manager, the role will be working within a fast-paced collaborative environment to create engaging retention communications that drive cross-sell opportunities, increasing share of wallet.

The purpose is to develop and deliver communication strategies that promote our brand, products, and services. There is also a need to facilitate many regulatory templated communications. It will include a mix of marketing and digital communications to engage target audiences effectively.

• Content creation & branding
• Service and marketing communications
• Digital marketing
• Stakeholder engagement
• Data & analytics

This is an exciting time to join the team as for 2025 we are building our Engagement Strategy to embark on a journey of reviewing results and driving meaningful change. With a focus on tackling challenges with enthusiasm and passion, the team is committed to continuous improvement and growth.

Building and maintaining strong relationships will be key to successful comms, so you will be working closely with our product, digital, design and print teams as well as our Legal and Compliance departments.

You and your abilities

This role needs someone who has an agile mindset and a willingness to embrace changing market demands and business priorities and excels at retention marketing.

To be successful in this role it’s essential you have:

• Storytelling ability and experience of using behavioural science to craft compelling targeted communications with dynamic content based on audience segmentation and marketing personas.
• Confidence in interpreting marcomms analytics and engagement metrics.
• Experience of A/B testing and customer journey mapping to refine messaging and enhance engagement.
• Understanding of consent and the difference between service communications and financial promotions.

Desirable experience needed will be:

• Regulatory knowledge and experience working with legal and compliance teams.
• Financial Services experience.
• Mortgage & Savings product knowledge.

We’re one of the largest building societies in the UK and we share a mutual goal across our branches and our offices to improve the lives of others.

We’re officially recognised as a ‘Great Place to Work’ and our benefits go beyond basic pay, with a discretionary bonus scheme, a culture of reward and recognition and comprehensive support for wellbeing.

At the beginning of the year, we officially completed our purchase of The Co-operative Bank who are now part of our Group. Together, we have shared values and an ethical approach towards our members, customers and colleagues.

We’re serious about equality, of race, age, faith, disability, and sexual orientation and we celebrate diversity. By working together, we know you’ll build more than just a career with us. All together, better.

Flexibility and why it matters

We understand the need for flexibility, so wherever possible, we’ll consider alternative working patterns. Have a chat with us before you apply to see what the possibilities are for this role. 

Proud to be a Disability Confident Committed Employer

We’re proud to offer an interview or assessment to every disabled applicant who meet the minimum criteria for our vacancies. As part of the application process, disabled applicants can opt in for the Disability Confident Interview Scheme. If there are ever occasions where it is not practicable to interview all candidates that meet the essential criteria, such as when we receive a high number of applications, we commit to interviewing disabled candidates who best meet the minimum essential and desirable criteria.

If you would like to opt in to the scheme please contact our recruitment team when you apply via Get in touch - Coventry Building Society (coventrycareers.co.uk)