Digital Marketing Analyst

Our Marketing team are looking for an experienced analyst with a broad range of skills to join them.

As a Digital Marketing Analyst the role will be sourcing, analysing and critically interpreting data to generate insight that informs the commercial performance of our paid and owned-channel Digital Marketing.

This role supports both the continuous improvement of our websites, and the evaluation of optimisation of our paid and owned Marketing activity. Using media, channel and business performance data from multiple sources to evaluate marketing effectiveness and website performance and making key recommendations for improvement.

Providing timely and relevant reporting, this is a key role within Marketing, enabling us to monitor and adapt performance media, seasonal Marketing campaigns and owned channel promotional strategies to drive overall business performance.

Working with Digital Managers and third party suppliers, this role plays a key part in prioritising and supporting change in our analytical capabilities (e.g. Adobe Analytics, Adobe Data Collection, Google Analytics) to maximise our Digital MI capability.

Bringing with you strong Marketing knowledge, combined with practical experience of building insightful reporting using data analytics tools, excel and other technologies, you’ll be confident in your understanding of analytics capability and able to work with technical and non-technical teams.

You’ll have curiosity to drive meaningful and actionable insights and to develop the insight narrative, combined with the ability to tailor the narrative to your audience. Well-organised and adaptable, you’ll be able to perform collaboratively under pressure in a fast-paced environment. Confident, clear communication and excellent interpersonal skills are also important traits for this role.

To be successful in this role it’s essential you have:

• Recent experience of Adobe and Google Analytics from a marketing and web perspective.  
• Good demonstrable analytical skills working with complex data and developing meaningful insight
• Evidence of working with stakeholders at all levels, with the ability to persuade and influence
• Attention to detail with the ability to produce high quality, accurate reporting
• An ability to interpret complex issues, offer creative solutions and to present these in simple, engaging and visual ways.
• Good communication and strong decision making skills
• Technical understanding of tag management and data collection rules or willingness to learn.

Desirable experience needed will be:

• Experience from a financial services background
• Coaching or supporting others
• Experience working with development teams and third party suppliers
• Confidence managing a range of stakeholders

As a mutual, we’ve always worked together to improve the lives of others. Now one of the largest Building Societies in the UK, over 3,000 of us share that goal, in our branches and Head Office. Our benefits go beyond basic pay, with a discretionary bonus scheme, a culture of reward and recognition and total support for our wellbeing.

We’re serious about equality, of race, age, faith, disability and sexual orientation, but also of personality and the way we think. By being yourself, you’ll make us stronger.

You can build so much more than a career. Come and make a difference in our Society, that’s been voted a ‘Great Place to Work’ by our teams.

Flexibility and why it matters

We understand the need for flexibility, so wherever possible, we’ll consider alternative working patterns. Have a chat with us before you apply to see what the possibilities are for this role.