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Marketing Specialist - Brand

About The Role

The story of Coventry Building Society starts in 1884, with our founder, Thomas Daffern. His mission was to help the people of Coventry through straightforward savings accounts and affordable mortgages. By keeping things simple, we remain a safe place for savers and borrowers.

As a mutual, we’re owned by our members, and we consider what’s best for them. We keep our costs low and consistently pay above the market average interest rates. And we’re transparent – we were the first to let people compare savings rates on our own website, and we write in clear language with no jargon.

We’re proud to be a force for good – not only for our members, but for communities, our charities, our people and our planet.

We are an ambitious brand, and this is an exciting opportunity to drive forward our brand agenda. As marketing specialist – brand, you’ll be reporting in to the senior manager for brand and campaigns. Working hand in hand with all areas within marketing, and across the wider business. You’ll play a critical part in helping us deliver against our key objective of raising brand awareness. The three main areas of focus are: campaigns, brand governance, and education/engagement. You will be responsible for managing our visual identity, including ongoing development, and guidance. Helping to create, deliver, and measure campaigns. And building our stakeholder relationships across the business. Making sure they understand and are advocates for brand.

You will be empowered to manage the day to day delivery of branded content across multiple channels such as ATL, paid, and owned.

You’ll report on progress against the delivery of the objectives and key results driven by the strategy, and suggest alternatives and new ways to achieve and exceed them. You’ll have high standards, making sure processes are followed appropriately and consistently. And that outputs always accurately reflect our brand positioning.

Campaign and creative management is important too. You’ll be able to move a project right through from inception to delivery and sign off, always focusing on the objective and bringing the team along with you.

About You

You’ll have experience of working within relevant marketing functions, as well as a passion for marketing, brand, and campaign delivery, that gives you a point of view on best practice. And its relevance to Coventry Building Society and the work you are doing. You’ll know what makes a good brand in all its aspects.

You’ll be proactive and innovative in nature, spotting opportunities and grabbing them with both hands. You’ll always be looking to challenge the status quo if it means delivering on our commercial and brand objectives.

You will work well with others as well as being able to deliver independently. And you have a natural drive to ensure delivery is on time and on budget. You’ll have strong communication and influencing skills with the ability to engage with, listen and respond to your stakeholders.

You will be highly organised, be able to multi task, and shift focus as marketing plans and customer needs evolve.

You’ll be experienced at producing effective brand materials which meet the brief and deadlines set.

You’ll have a high standard of literacy and the ability to write, and communication a solid brief. You will need to work with our external agencies, and our in-house teams (digital, design, product, legal and compliance) and link them together to make sure we produce great outputs.

All of your skills, combined with your approach to work will make you a positive role model for the people around you. Your professional, flexible and enthusiastic attitude will mean our core values will shine through you.

The closing date for application is 7th December 2021

Key Information

Role Title:
Marketing Specialist - Brand
Salary Details:
up to £35,000 dependent on experience
Number of hours per week:
Vacancy Type:
Permanent - Full Time
07 Dec 2021